Creative Direction | Illustration | Billboard Design
Voices for Victory, a social campaign by Covenant Eyes, targets high-influencer conferences, notably the NRB Christian Conference in Nashville, TN, where I served as Associate Creative Director. I also personally led the design of impactful billboards: red ones for inbound traffic, blue for outbound.
Navigating the sensitive topic of pornography, Covenant Eyes faces challenges in advertising and collaboration beyond traditional church circles. As Associate Creative Director, we adopted a WWII propaganda theme to stir national sentiments and highlight the urgency of the issue. Our aim was to rally support, making it easy for viewers to engage with us with their social networks, and even get in touch to collaborate or be on the podcast.
Executive Creative Director: Jason Walker | Influencer Booklet Designer: Grace Bolzman
Billboard #1
Billboard #2
Billboard #3
Billboard #4
Front/Back Cover