Creative Direction | Storyboarding | Script Writing | Casting | Post Production
This commercial was crafted for 2ULaundry, an exclusive pick-up/drop-off laundry and dry cleaning delivery service. With production assistance from the talented team at Consume Media, we were tasked with creating the company’s first-ever commercial to be displayed across cable channels in the Metro Atlanta area, as well as blasted across the company’s social channels of Facebook, Instagram, and Youtube.
The company’s main goals were to create a TOFU asset that injects a fair amount of humor to visualize and verbalize the company’s personality, specifically highlight the van in its segment, and have enough content that could be strategically turned into retargeting ads across multiple digital channels. In the end, the video was a huge success, exceeding the company’s projections and producing a set of ads that became their best-performing ads of all time coming in at over 1M views across all channels.
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