Art Direction | Key Frame Animation | Post-Production | Advertising | Illustration | Layout Design | Web Page Design
Covenant Eyes is widely known among Christians for promoting healthy internet use. However, with their vast array of resources, it's easy to get overwhelmed. To simplify things, we identified the five key resources tailored to the most common user types: Men, Women, Couples, Parents, and Church Leaders.
Our solution, "5 Stones," focuses on these essential resources. We created an animated video specifically for Church Leaders, who influence their communities significantly (there is a Catholic and Non-Catholic Version of every asset). The name "5 Stones" is inspired by 1 Samuel 17:40, where David chooses five stones to face Goliath. We want Church Leaders to see themselves as warriors protecting their flock against the challenges of the digital age; an effort that lead to great success. To support this we created many supporting assets to accompany this message such as marketing booth assets, digital and print advertisements, an interactive wheel in which it’s easy to identify a specific resource to a specific demographic, and much more. From witnessing the video, leaders can visit a curated landing page to request the assets listed above to help their congregations going forward.
This project was completed in collaboration with Jason Walker as Creative Director, Tim Evans assisting with Post-Production, and the talented team at Magnetic Dreams with animation support.
Visit https://www.fivestones.faith/christian/ to view the landing page built for this campaign.
Protestant Video
Catholic Video
Booth Backdrop
Wheel of Stones: Double-sided spinner asset that enables a Church Leader the ability to identify the resource required for a struggler they are conversing with. This tool lives on or in their desk and can easily be used when the need arises.
Outside Brochure
Inside Brochure
Example Display Ad #1
Example Display Ad #2