Branding | Logo Design | Art Direction | Advertising | Post-Production | Motion Graphics
Strive is a 21-day, porn-detox program offered by Covenant Eyes. The program is used through the web and incorporates videos, lesson plans, and a thriving community of members to help men rid themselves of the temptation to view pornography. With this project, I was tasked with branding the company. Logo design, color palette choices, production, and artistic direction were many of the responsibilities I handled during this project. I did not design the site, but rather oversaw its development and stood as a liaison for branding decisions. Working seldom at times with other stakeholders involved with the brand, this project concluded with a newly designed logo, branding strategy, and over 72 assets.
For the logo and branding, I wanted to avoid the cliche “Christian Imagery” (Crosses, praying hands, etc.) used with many Christian company brand marks. We wanted the symbolism to be more subtle than direct. I used a triangular shape as a subtle nod to the Holy Trinity, inspiration from superhero emblems to reinforce the masculine audience of the brand, and an effective geometric strategy to make sure the co-branding effort with Covenant Eyes was seamless. If you refer below, you can view a bit of the rationale that came to become the logo you now see and some of the many accompanying assets that the brand uses to this day.
STRIVE Explainer Video
Logo Exploration Phase
Brand Pitch #1
Brand Pitch #2
Brand Pitch #3
Explainer of the “Hero” Concept
STRIVE Pop-Up Banner
Direct Mail Card “Front”
Direct Mail Card “Back”
Business Cards