2ULaundry Brand Guide
Brand Guide Layout & Design
Branding Strategy
Though iterating through multiple versions before my arrival, 2ULaundry struggled with creating a brand guide that enforced easy-to-digest rules for managing a consistent brand. All they essentially had in the beginning was a logo, a font, and colors, but know strategy of how to use them, which in consequence, resulted in inconsistent branding throughout their channels. The new brand guide presented, Brand Guide 5.0, solved all of those problems by: detailing logo usage and sizing per medium, fully fleshing out the color palette to account for the different media it would be used on (as well as adding a secondary color palette), developing typographic support to assist with inconsistent body copy layouts, develop guides for photo & video strategy, and more…
